Meta Ads
Facebook & Instagram
- Account architecture & pixel hygiene
- CBO / ABO budget strategy
- Lookalike expansion frameworks
- Full-funnel retargeting systems
- Creative testing roadmaps
Accepting new clients for Q4
Scaling Brands Through High-Performance Paid Acquisition.
Specializing in data-driven growth across Meta Ads
Google Ads
TikTok Ads
Three platforms. One obsession with profitable growth.
Full-stack media buying across the channels that actually move the needle for e-commerce and direct-response brands.
Google Ads
Search, Shopping & PMax
- High-intent search harvesting
- Performance Max (PMax) builds
- Shopping feed optimization
- Negative keyword sculpting
- Bid strategy & tROAS calibration
TikTok Ads
Creative-led scaling
- Spark Ad whitelisting plays
- Creative-led scaling strategies
- Hook-rate optimization
- UGC iteration frameworks
- Broad targeting at scale
How engagements are structured.
Illustrative playbooks — not client claims. Every engagement is scoped around your margins, tracking, and creative pipeline.
01
Meta · Audit → Rebuild
Full-funnel account rebuild
Pixel hygiene, CBO structure, retargeting layers, and a creative testing roadmap tied to MER.
02
Google · Search + PMax
High-intent demand capture
Search harvesting, feed optimization, negatives sculpting, and tROAS calibration.
03
TikTok · Creative-led
UGC iteration engine
Hook-rate optimization, Spark whitelisting, and broad-targeting scale tests.
04
Reporting · P&L view
MER / LTV reporting
Platform numbers reconciled to contribution margin — kill what breaks the P&L.
Featured case study
1.8x → 6.0x ROAS in 90 days.
A DTC brand spending $8k/month on Meta. Same ads, better architecture — then creative iteration and bid discipline. Full breakdown in the write-up.
- Month 1 — Restructure $8k → $21.6k revenue (2.7x ROAS)
- Month 2 — Creative iteration $16k → $72k revenue (4.5x ROAS)
- Month 3 — Scale $24k → $144k revenue (6.0x ROAS)
6.0x
Peak monthly ROAS
4.95x
Blended 90-day ROAS
$237.6k
Revenue on $48k spend
−35%
CPA reduction
A repeatable process built for compounding wins.
No black boxes. Every engagement follows a clear, four-phase framework designed to find profit, then scale it.
Audit & Diagnose
Deep-dive into current account structure, tracking, creative pipeline, and unit economics. We find the leaks before we pour fuel on the fire.
Strategy & Architecture
Rebuild campaigns around your actual business model. Audience segmentation, offer framing, and creative angles mapped to the buying journey.
Launch & Optimize
Structured rollouts with daily iteration on bids, budgets, and creative. We let data, not opinions, decide which angles scale.
Scale & Compound
Once we find a winning formula, we systematize it. More spend, more angles, more wins — without breaking the unit economics.
YSA
Yousef Sherif
Performance Marketing Specialist
About & Philosophy
I optimize for your business, not the platform's dashboard.
I'm Yousef — a media buyer who treats your ad account like a real P&L, not a vanity-metric playground. I don't just "click buttons." I sit on your side of the table.
Most buyers obsess over platform ROAS. I obsess over MER, LTV, and Contribution Margin — the numbers that actually decide whether your business grows or dies. If a campaign looks great in Ads Manager but breaks your margins, I'll kill it.
The goal is simple: turn paid media into a predictable growth engine, not a slot machine.
Ethical Marketing Standards
In an industry often driven by short-term results, lasting success is built on trust. Every campaign, recommendation, and partnership is guided by a commitment to honesty, transparency, accountability, and responsible growth. These standards define how business is conducted and how client success is achieved.
Honest Advertising
All marketing activities are conducted with accuracy and transparency. Campaigns should communicate genuine value rather than rely on misleading tactics.
- No false or exaggerated claims
- No fabricated testimonials or reviews
- No misleading performance guarantees
- Clear and transparent messaging
Transparent Communication
Strong client relationships are built through clarity, openness, and accountability at every stage of engagement.
- Clear expectations and deliverables
- Honest reporting and performance analysis
- Open communication throughout projects
- Accountability for decisions and outcomes
Responsible Partnerships
Client partnerships are selected with care to ensure alignment with professional, ethical, and Islamic business principles.
The business does not engage in projects involving:
- Gambling or betting services
- Alcohol-related products or businesses
- Adult entertainment or explicit content
- Predatory or deceptive financial services
- Illegal, fraudulent, or harmful products and services
Ways to work together.
A one-time audit, a focused sprint, or a monthly scaling partner — we scope the right fit on a free strategy call.
Audit & Roadmap
One-time · fixed quote
- 10-point audit of your ad account
- Tracking, pixel & attribution review
- Quick wins ranked by impact
- 90-day testing roadmap + walkthrough call
Best for teams that execute in-house.
Request an auditGrowth Sprint
Fixed scope · focused start
- Full audit, implemented — not just reported
- Tracking fixes shipped
- Campaigns rebuilt and launched
- First creative test batch live
Best for brands that want diagnosis plus execution, fast.
Start with a callScaling Partner
Monthly · month-to-month
- Meta, Google & TikTok management
- Weekly creative testing sprints
- Hooks, angles & UGC briefs
- MER-based reporting + live dashboard
Best for brands spending consistently and ready to scale.
Book a strategy call
Free Resource
The 10-Point Meta Ads Audit Checklist
The same audit framework I run on every new account — tracking, structure, creative, and bidding — as a free downloadable checklist.
Get the Free Checklist
FAQ
Questions? Answered.
Everything brands usually ask before we start scaling together.
How fast will I see results?
You'll see leading indicators — CTR, CPC, hook rate — within the first 2–4 weeks. Profitable, compounding scale typically builds over 60–90 days as testing compounds.
What monthly ad budget do I need?
There's no hard minimum, but paid social needs testing budget to learn — most brands I scale invest $3k+/month in ad spend. If you're below that, start with the free audit checklist.
Which platforms do you manage?
Meta, Google, and TikTok Ads — chosen by unit economics and audience, not hype. Most scale starts on Meta, then expands to Google for capture and TikTok for incremental reach.
Do you handle ad creatives too?
Yes — creative strategy, hooks, angles, and briefs are part of every engagement. Production happens with your team or trusted creatives I brief directly.
How do you measure and report?
Against MER and blended CAC, not platform-reported ROAS alone. You get plain-English weekly reporting plus a live dashboard — no vanity metrics.
How do we start working together?
Book a free strategy call. If we're a fit, we kick off with a focused growth sprint — account audit, tracking fixes, and a 90-day testing roadmap — then scale month-to-month.
Start a conversation
Ready to scale? Let's talk growth.
Tell me a bit about your business and current ad spend. I'll get back to you within 24 hours with next steps.
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